ACD / Interface design: John Preskitt
This in-store experience was meant to bring the fun and excitement of the online customization of the New Balance 574 to the flagship Foot Locker store in Times Square. The footprint provided was approximately 2' x 2' around a structural pillar. This concept catches the attention of shoe shoppers from a distance of 30' with a dazzling spinning shelving unit of 574 shoes. The rows of colors align, spin, and realign to create an eye-catching display that illustrates the variety of colors and possibilities one can customize their 574 with. The interactive section of the kiosk houses two 46" 1080p touch screen displays as well as two areas to feel and touch fabrics and leathers the 574's are created from. The interface of the the touch screen is a realistic "workspace" setting where the user can flick the shoe over to view different sides of the shoe. The color and textile selection is made by touching the shoe panel, dragging the finger to the desired color and removing the finger to commit the color selection. Once the shopper is happy with their design, they can share to popular social media channels and print a partial receipt, which they then take to checkout to purchase the shoes.
Objective: Increase sales of the 574 using an interactive kiosk in the Times Square Foot Locker store.
Issue: Along with the current 574 online custom experience, other shoe companies have more engaging experiences.
Insight: Touchscreen technology has become commonplace in society and many shoppers can become fickle with traditional "mouse clicking" processes.
Objective: Create an engaging "Kustom Kiosk" in Foot Locker that utilizes touchscreen technology like never before and make the 574 custom shoe ordering process simpler and faster.
The user is presented with an analog desktop where they can flip, rotate and move their shoe around to customize.
A simple touch-drag-release action allows the user to select colors easily.
Inspiration boxes help spark color themes and makes the customization process fun.
Pantone® connected fashion color trends.