Global footwear and apparel giant, Nike, came to us to create a campaign about safety. Their store employees, or athletes, need cutting-edge learning tools to excel in a fast paced industry. We created a mission statement, visual design system, custom premiums and an augmented reality training app.
SAFETY IS YOUR PLAY.
Visual design system
Manifesto poster
Store poster
Store poster
Employee incentive premium: bag
Augmented Reality App
First round prototype: AR posters that come alive with video
First round prototype: "On-the-floor" safety training
Final augmented reality app: demonstrates training content in a captivating "gamified" design.